History
1.The Birth of Monamedia
The original idea was born in our beautiful home: Monaco. Because Monaco has something no other place in the world has — within just 2 km², the whole world comes together. More than 140 nationalities and over 100 languages are spoken in this tiny space. This great diversity also makes communication a real challenge. Many residents do not speak French well, and most homes use their own receivers to watch TV from their home countries. Local messages are easily lost. The same is true for radio or newspapers — they are used less, or often not understood. This mix — so many cultures in such a small place, yet so hard to reach — was the spark for our idea. We wanted, in the first step, to create a way — a platform, a new communication channel — that would allow this small and beautiful state to truly connect with itself. A place where SMEs could finally be seen, and where the government could use the same platform to reach every resident — no matter their country, no matter their language. And at the same time, we wanted this platform to give back. Residents would be rewarded for using this new form of communication. A part of every interaction would automatically go to the state foundation. And the local economy would also receive a push forward — because every campaign, every message, every ad would circulate value back into Monaco itself. What seemed impossible became our mission: to give Monaco one voice.
2. From gratitude to innovation
For years we have lived and worked in this beautiful country — a place that has given us safety, joy, and a quality of life unlike anywhere else. Monaco has given us a wonderful home, and we felt it was time to give something back — to create something meaningful for the place we proudly call home. Our answer was Monamedia: not just a platform, but an innovation built to bring real value. A tool designed to strengthen Monaco’s own economy. A way to give residents true benefits and rewards. And at the same time, a system that does good — automatically supporting the state foundation with every single interaction. We wanted to create something that connects, something that empowers, something that allows Monaco itself to grow even stronger. Gratitude gave us the reason, innovation gave us the way — and both became our gift to Monaco.
3. Born in Monaco. Built for the world.
At first, we thought of it only as a communication tool. A way to bring together the incredible mix of languages and cultures that live so closely side by side in Monaco. A way for SMEs to finally connect with all residents. And a way for the state to strengthen its relationship with the people. But very soon, it became clear — this was much bigger. What started as a bridge for one small country revealed a new path. A path to something greater, something global. Our mission and vision grew bigger: To build the largest screen rental platform the world has ever seen. A platform where anyone with a screen — in a home or in a business — can turn it into an extra source of income. And at the same time, do something good. On the other side, it takes advertising to a completely new level. TV advertising has been the same for more than 100 years. Today, we did not improve it. We changed it. For SMEs, for global players, for agencies — we created a new way to connect with customers. Fresh. Non-intrusive. Effective. And always with impact. A platform that reshuffles the cards. A platform that redistributes the billions spent on advertising every single day. The billions of yesterday are now shared directly with the people. Nothing changes in the investment of the past, present, or future — except this: From now on, millions of people gain a better life. A new income stream. For something they already do every single day. Watching TV. What began as an idea in 2 km² is now a movement powerful enough to change the way the world connects. Forever.
